| KIM DUKE "THE SALES DIVA" |
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Back to Articles | Print this Page Are You Making This Dangerous Sales Mistake?
It was something I showed them how to do - so they could attract more customers CONSISTENTLY. In fact - it is EVEN MORE IMPORTANT today than it was 15 years ago. What is it? Staying In The 4 Week Radar Hate to break it to you but most people DON'T KNOW YOU. Which means there are hundreds and thousands of potential customers who don’t have a CLUE what you do. If they don’t know who you are and how you can help them….the phones don’t ring. Period. Why? Because you're completely OFF their radar! Bottomline: that is simply dangerous to your sales. When I worked in television advertising – the Golden Rule was creating Top of Mind awareness.
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